Marketing
Email Click Rate Calculator
Calculate click rate from delivered emails and clicks, or reverse the formula to estimate either side of the metric.
Enter delivered emails and clicks to calculate click rate.
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Click Rate Formula
Calculate Rate
Rate = (Clicks / Delivered) x 100
Calculate Clicks
Clicks = (Rate / 100) x Delivered
Calculate Delivered
Delivered = Clicks / (Rate / 100)
What is email click rate?
Email click rate measures how many delivered emails generated clicks. It is a stronger downstream engagement signal than open rate because it reflects interaction with the content and offer.
Marketers often compare click rate with open rate to spot message mismatch. High opens with weak clicks usually point to subject lines that overperform relative to the landing experience or CTA.
Frequently asked questions
What is email click rate?
Email click rate measures the percentage of delivered emails that generated at least one click on any link within the email body, call-to-action button, or footer.
How is click rate different from open rate?
Open rate measures the percentage of emails that were opened. Click rate measures downstream engagement by tracking how many delivered emails produced at least one click inside the email.
Why does click rate matter?
It tells you whether the email body, offer, and call to action are compelling enough to drive action beyond the subject line.
What is a good email click rate?
Average email click rates vary by industry but typically fall between 1% and 5% of delivered emails. B2B and transactional emails tend to see higher click rates than promotional newsletters due to more targeted and relevant content.
How can I improve my email click rate?
Use a single, clear call-to-action button rather than multiple competing links. Personalise the email body to match the subscriber's interests or behaviour, keep copy concise, and ensure the email is mobile-optimised since the majority of email opens now happen on phones.