Marketing
Conversion Rate Calculator
Measure conversion rate from traffic and completed actions, or reverse the formula to estimate conversions and required visitors.
Enter your numbers above to calculate conversion rate.
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Conversion Rate Formula
Calculate Rate
Rate = (Conversions / Visitors) x 100
Calculate Conversions
Conversions = (Rate / 100) x Visitors
Calculate Visitors
Visitors = Conversions / (Rate / 100)
What is conversion rate?
Conversion rate is a funnel efficiency metric. It tells you what share of your visitors take the action you care about, whether that is a sale, demo request, lead, signup, or download.
Strong conversion rates can come from better targeting, clearer offers, stronger creative, or smoother page UX. Because of that, conversion rate is often one of the first numbers teams track when optimizing landing pages and paid traffic.
Frequently asked questions
What is conversion rate?
Conversion rate is the percentage of visitors who complete a desired action, such as buying, subscribing, or submitting a form.
How do I calculate conversion rate?
Divide conversions by visitors and multiply by 100. If 120 out of 4,000 visitors convert, your conversion rate is 3%.
Why is conversion rate important?
It helps you evaluate landing page quality, traffic quality, and funnel efficiency. Improving conversion rate lets you earn more from the same traffic volume.
What is a good conversion rate?
Average ecommerce conversion rates typically fall between 1% and 4%, while B2B lead generation pages often see 2–5%. What counts as good depends on your industry, traffic source, and offer type.
How can I improve my conversion rate?
Common improvements include clearer calls to action, faster page load times, stronger social proof, and better audience targeting. A/B testing specific elements systematically is the most reliable way to identify what lifts conversions for your audience.